Hi, my name is Alicia Drinkwater.
I lead product squads to create top-quality user experiences that drive businesses forward. I'm a facilitator, an ideator, an organizer, and a get-it-done-er.
How I execute & lead on my teams
product strategy
Roadmapping, user research, beta programs, continuous discovery, market research, go-to-market strategy
Leadership
Team management, facilitation, growth, stakeholder management, coaching, documentation, team building, operations management
Data-Driven Insights
User interviews, surveys, event analytics, SQL, session analytics, A/B testing, OKR/KPIs, market research
product execution
UX design, product marketing, requirements definition, full-stack engineering, feature flagging, DevOps, incident management
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Featured Projects
BuildBook
I led the organization's highest velocity product squad, creating FinTech products, API integrations, and experiential improvements that drove user growth, acquisition, and retention.
CSA360
I used product-led growth to redefine the team's culture while overseeing the development of multiple cross-industry products.
hear it from others
“Alicia knows how to dig in and find processes that will continue her growth as well as adding value to your company. … She will be an asset to your team, as I know she is definitely an asset to ours.”
