Hi, my name is Alicia Drinkwater.

It's great to meet you.

I lead product squads to create top-quality user experiences that drive businesses forward. I'm a facilitator, an ideator, an organizer, and a get-it-done-er.

Alicia Drinkwater giving a presentation

How I execute & lead on my teams

product strategy

Roadmapping, user research, beta programs, continuous discovery, market research, go-to-market strategy

Leadership

Team management, facilitation, growth, stakeholder management, coaching, documentation, team building, operations management

Data-Driven Insights

User interviews, surveys, event analytics, SQL, session analytics, A/B testing, OKR/KPIs, market research

product execution

UX design, product marketing, requirements definition, full-stack engineering, feature flagging, DevOps, incident management

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Featured Projects

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BuildBook

I led the organization's highest velocity product squad, creating FinTech products, API integrations, and experiential improvements that drove user growth, acquisition, and retention.

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CSA360

I used product-led growth to redefine the team's culture while overseeing the development of multiple cross-industry products.

hear it from others

“Alicia knows how to dig in and find processes that will continue her growth as well as adding value to your company. … She will be an asset to your team, as I know she is definitely an asset to ours.”

- Sharon Tackett, CSA360