Developed a continuous discovery strategy that supports department-wide OKRs
Simplifying construction management
I lead a team through cyclical build and design workflows to push outcome-based experience improvements.
Launched app-wide permissions revamp that led to an increase in user invites and accepts, especially in under-engaged external users
Led user-centric research on churn to identify and prioritize retention factors and their solutions
- Mobile Apps
- User Research
- Data Analysis
- Product Management
- Product Discovery
- Web Apps
- Requirement Definition
- Shape Up
Empowering blue-collar pros with next-level digital tools
BuildBook provides home renovation and construction professionals with end-to-end project management software, including sales, financial, and scheduling solutions. We strive to be the simpliest and easiest-to-use construction management software, backed by our customer support, research, and user experience design strategies.
Expanding abilities with Agile product prioritization
Our product team follows an adaption of Shape Up, a product management methodology built by Basecamp. As the product manager, I work with senior leadership to identify and pitch potential features (or "shapes"). I then support my product team in designing and building shaped features in parallel during our build cycle. To keep up with this uniquely Agile environment, I'm constantly re-prioritizing to ensure alignment between my engineers, designers, and external leadership. Successful prioritization and product support empowers my team to rapidly iterate with clarity and focus, increasing their overall capacity.
Leveraging user feedback to drive product outcomes
I prioritize research in the features my teams deploy and the department-wide projects I lead. I've led by example to create a user-first culture in my product team by sythesizing and citing user interviews, user session replays, and internal expertise and feedback. These research strategies were so successful that I later created a department-wide process, now tied to an OKR, for all designers and product managers to dive into calls with the pros who use our software daily.
Applying data storytelling to business success
When qualitative research doesn't tell the whole story, I identify context, trends, and correlation with data analysis in our user analytics platforms. I use segmentation, conversion, and journey data analysis methods to discover, define, prioritize, and measure my team's product initiatives. This helps us focus on the most important parts of the most important projects and measure if our efforts impact our business goals.