Heads up! This experience is best viewed on a larger screen.

Designing scalable product operations that deliver higher value earlier.

As a product leader, it’s my mission to help teams discover product success in ways that feel sustainable, empowering, and fulfilling. I work to keep my teams and stakeholders focused on what they each do best while I field the operations, facilitation, strategy, and process. This helps my teams love their work as they have the space and trust to pursue their passions which in turn drives extreme velocity, pride, and quality.

Get in Touch Alicia Drinkwater consulting with a group of product and design experts in Georgia.

Project Highlights

BuildBook

Built the highest velocity product squad in the organization, delivering on product-wide metrics and building process for other product managers.

Planit

Led a team through intense product research and discovery to build an award-winning product design. 

CSA360

Partnered directly with business executives to lead company-wide product strategy and operations, increasing overall production efficiency.

Areas of Expertise

  • SaaS
  • B2B
  • FinTech
  • Mobile Apps
  • Kanban
  • Operations
  • User Research
  • Scrum
  • Data Analysis
  • Product Management
  • Roadmapping
  • Product Discovery
  • Strategy
  • User Experience Design
  • Market Research
  • Front-End Web Development
  • Agile
  • Web Apps
  • Career Coaching
  • Requirement Definition
  • Leadership
  • Hiring
  • People Management
  • Shape Up

A proven track record across squads and departments

Anonymously submitted feedback from my most recent performance review

“Alicia is awesome. She’s got minimum 15 plates spinning at any moment and never lets any of them drop. She’s super responsive and makes informed, intelligent calls about what needs to be done and what our team’s priorities are. She’s funny and personable too, which makes working with her a hoot. Everyone seems to really respect her and vise versa, which is critical for a PM (really anybody, but especially important for the shot-caller).”

“Alicia is organized, decisive, and is typically the first to reassure or praise members of her team during releases, demos, etc. … She’s been understanding when miscommunications happen (while also proactively fixing them) and has taken the time to reach out directly when she can tell I’m frustrated. She’s incredibly responsive, and is ready with answers or feedback, even on crazier days.”

“Alicia’s incredibly talented in multiple areas but I would like to highlight her facilitation abilities. She’s incredibly talented as a mediator and in figuring out what our team can accomplish in a certain timeframe. She’s able to convincingly communicate these thoughts and ensures that our team is always on the same page.”

“Alicia has been our rock when it comes to pulling everyone together from different departments, and being able to come to a resolution when there are any sort of conflicts when it comes to decision-making.”

Driving business outcomes with personal values and passion

A sample of data analysis Alicia Drinkwater conducted while practicing rapid iteration on a startup product.

I have a passion for product and for all of the individuals that make great products. I’ve built my career around evangelizing emotional leadership, empowerment, and authenticity -- values that not only serve my interpersonal relationships but also drive user-centric product discovery. I believe that great product leadership can set the tone for an entire company, making work a great place to be and the work a great thing to make.

In my day-to-day, I make myself completely available as a servant leader to all those on and around my teams: my number one mission is to make sure everyone else, from marketing to customer success to engineering, has everything they need from me to excel in their own positions. Behind the scenes, I’m constantly reviewing scopes, testing new features, talking with users, analyzing data, and strategizing with leadership to proactively identify, shape, and deliver product operations and feature releases.

Let’s get in touch

“I have found her to be professional, articulate, and authentic. Alicia is dedicated, energetic, positive, and conscientious in whatever she undertakes. Her business knowledge impresses me as does her conviction to give her best to whatever she is working on.”

– Wendy M., Structure for Success

Providing expertise build on nearly a decade of experience

Professional Experience

BuildBook

🏷️ Senior Product Manager I and II


🏢 About the Team

BuildBook simplifies construction management with end-to-end tools to streamline operations.


🥅 Position Goal

I served as a Senior Product Manager, leading a product triad-based team through in-depth product discovery that elevated app-wide user experiences. Our projects centered around delivering value to the customer quickly and effectively to drive early adoption. I led key strategization and continuous discovery habits to identify and resolve user pain points, helping to define the scope and workflow for the highest velocity squad in the product.


💡 Strategies Used

Our team adopted Shape Up with an Agile mindset that empowers individual contributors. We prioritize continuous discovery and rapid iteration to find solutions during the building process.


⛰️ Outcomes Driven

My product squad at BuildBook scaled into one of the highest producing teams in the organization. We continuously took on the biggest, most ambiguous problems of the company -- fixing churn, driving adoption, and maintaining clear product positioning while integrating with third-party tools -- and delivered our scopes early and with extreme standards of quality.

The specific outputs of my team spanned the entire width of the software. We rebuilt the permissioning system, redesigned the global navigation, completed a full integration with QuickBooks Online, and relayed the first-time user experience, all in addition to a number of continuous tweaks, hotfixes, and cleanups we squeezed in on the way.

Outside of my product squad, I coached and mentored other product managers to upskill across the org and re-create my team’s success. I developed multiple new channels and processes for the product managers to connect with one another, driving cross-squad collaboration. My mission at BuildBook wasn’t only to drive success for our customers, but for each individual within the organization as well.

ThriveDX

🏷️ Product Manager, Instruction


🏢 About the Team

ThriveDX teaches digital skills to a global student base, aiming to place 1 million students into careers by 2030. They work with both businesses and individuals (B2B and B2C).


🥅 Position Goal

I served as a Product Manager for instruction, contributing to instructor and student experience, curriculum management, and operations to maximize student learning outcomes.


💡 Strategies Used

Our team combined product strategies from industry experts Marty Cagan and Melissa Perri with user-centric design thinking. We employed a continuous design process within Agile to iterate quickly and learn from failures. My expertise in user experience design allowed me to create prototypes that were thoroughly tested, critiqued, and refined before involving expensive engineering resources, elevating the quality of our product work.


⛰️ Outcomes Driven

At ThriveDX, I spearheaded two projects to improve the company's payroll management system and revamp the instructor scheduling process. The leadership team anticipates that these initiatives will result in a 10% reduction in costs, an increase in instructor Net Promoter Score (NPS), and an overall improvement in the instructor experience.

Furthermore, I took the lead on an initiative to establish clear criteria for what makes a great instructor and to track how an instructor's performance metrics impact student learning, experience, and career placement. This initiative was ongoing even after I departed from the company, and the framework I established continues to serve as the foundation for future data analytics and strategies.

nodMD

🏷️ Product Manager, Security Officer


🏢 About the Team

nodMD is a digital health platform that helps users find the right specialist through superior search criteria.


🥅 Position Goal

As the founding Product Manager of this seed-stage team, I set product goals, implemented new strategies, and resolved previous delays and obstacles. I also fulfilled the role of HIPAA Security Officer and ensured our compliance approval.


💡 Strategies Used

I successfully implemented Lean techniques to switch the team from a waterfall methodology to a more proactive Agile management approach. This shift necessitated cross-functional collaboration in order to educate, mediate, and balance the new tools and techniques. Additionally, I facilitated one of the team's initial research programs, which entailed demonstrating over 20 competing software platforms and engaging with clients to manage expectations, requests, and requirements during the sprint to launch.


⛰️ Outcomes Driven

During my time at nodMD, I achieved our first HIPAA compliance seal of approval and played a role in developing the nodMD health services platform. This involved procuring external resources, establishing design workflows and methodology, and facilitating product-led workshop sessions. One of my most significant contributions was conducting a thorough analysis of the team's product operations and strategy, which led to the implementation of effective solutions and recommendations throughout my entire tenure.

CSA360

🏷️ Director of Product Management


🏢 About the Team

CSA360 is an all-in-one security software solution for event and venue operations.


🥅 Position Goal

I oversaw all operations relating to the product line's definition, design, and build. My position included product management, user experience design, Agile project management, customer success, and Atlassian administration. My primary objective was to act as the central point of coordination between executives, customers, and individual contributors, ensuring that the product's mission remained at the forefront of our focus.

Additionally, I served as a product coach for executive leaders and a yearly internship program. My day-to-day routine consisted of educating leaders on product strategies, best practices, and potential new methodologies to find and expand product-market fit. During my summers, I also designed and led a product bootcamp-style internship for groups of college students, guiding them through the end-to-end process of discovering, building, and pitching a product supported by a business strategy.


💡 Strategies Used

I created and implemented an Agile strategy at the company, helping to re-unite our previously divided teams and iron out communication blockers. I also implemented Lean product strategy techniques to drive maximum results with minimum effort. These efforts encompassed people management and leadership, customer management, operations strategy, and cross-team collaboration to ensure alignment on product goals and methodology.


⛰️ Outcomes Driven

Implementing my Agile strategy increased our engineering team's efficiency by 41%. As a result, we rapidly expanded our platform and transformed it into an end-to-end solution that included guard post management, payroll and invoicing, scheduling, ticketing, and reporting. This also improved employee retention within the engineering teams I managed and created a healthier work environment overall. Additionally, the internship program grew by almost 500% during my leadership, going from a small group of personal connections to entire groups seeking out the product education offered by the program.

Archon Tech Strategies (Ceemless)

🏷️ Product Consultant, User Experience Designer


🏢 About the Team

Archon Tech Strategies is a digital startup incubator and accelerator that guides new products through their early launches.


🥅 Position Goal

As part of my role, I met with stakeholders and clients to understand the product vision. I collaborated with cross-functional teams to transform this vision into a functional reality. My responsibilities included creating end-to-end visual designs, including user interface design and branding. I worked closely with company executives to present and refine my prototypes and strategies based on client feedback.


💡 Strategies Used

I always put the users first by following a human-centered design approach. However, I communicated and negotiated effectively with clients to incorporate their vision while building products. This way, both customers and stakeholders were thrilled with the final results.


⛰️ Outcomes Driven

While at Archon Tech Strategies, I was part of a team that successfully launched over nine companies through their incubator program. I played a significant role in the development of several designs, strategies, and solutions that made it to the market, which was a remarkable achievement for pre-seed-level app ideas. Toward the end of my term, the team merged with Ceemless to ensure the continued delivery of innovative tech results.

Communicode

🏷️ Creative Director, Acting Product Manager


🏢 About the Team

Communicode connected tech-savvy students seeking volunteer hours with local non-profit organizations needing a 21st-century revamp.


🥅 Position Goal

As a creative director, I oversaw visual design, brand direction, and user interface design. I also contributed to engineering by building front-end frameworks for my designs.


💡 Strategies Used

As a member of an early-stage startup, my main focus was to quickly achieve product-market fit. This involved identifying our target users, understanding their needs, and developing products that catered to our insights. I relied on the knowledge of our team to identify and engage with our target audience early on while keeping them at the heart of our brand experience. We also implemented Agile development strategies that allowed us to quickly create prototypes and iterate rapidly, all while valuing the importance of failing fast.


⛰️ Outcomes Driven

Communicode stemmed from a three-person bootstrapped idea and, during my tenure, grew into a venture-funded product. I played an active role in building the product from scratch and marketing it to our users, stakeholders, and investors.

Imavex

🏷️ Design and Development Intern


🏢 About the Team

Imavex is a marketing and website design agency bringing business to the web, focusing on fast, low-budget projects.


🥅 Position Goal

During my internship, I undertook a self-led project where I conducted research, design, and development planning for a digital design database. The aim was to resolve internal communication issues between sales and product departments. My deliverables included company-wide meetings and presentations on product strategy, user experience, and interface designs. Additionally, I created prototypes using both no-code and compiled tools.


💡 Strategies Used

I applied continuous discovery techniques in an Agile setting -- a first in my career. I collaborated with colleagues from multiple departments to gather requirements, identify issues, and utilize their expertise. Through an iterative approach, I developed a product plan that aligned with the team's current processes.


⛰️ Outcomes Driven

At the end of the program, I gave a company-wide presentation where I demonstrated my final deliverables and made a case for implementing the tool into the team's existing workflow. Although I was offered a permanent position with the company, I decided to explore other opportunities that would allow me to delve even further into the world of product design. Imavex helped me identify and refine my business, design, and development skillset and provided me with one of my earliest experiences as a product storyteller.

Codelicious (Ellipsis Education)

🏷️ Instructor, Graphic Designer


🏢 About the Team

Codelicious is a technology education company that began as a B2C operation developing and delivering technology curricula to kids ages 8 - 18.


🥅 Position Goal

I served as an instructor and curriculum author for graphic design, web development, and software development. I contributed as an in-house graphic and web designer, creating various marketing materials for the company. I also handled all website management tasks, including technical implementations and updates.


⛰️ Outcomes Driven

During my tenure at Codelicious, I witnessed the growth and evolution of the company's strategy and had the chance to contribute to various aspects of it. The company (now called Ellipsis Education) has expanded upon the curriculum foundation I helped create by transitioning to a B2B model and providing state-compliant technology curriculum to schools.

Projects and Partnerships

Alicia Drinkwater shaking hands with another design industry professional on stage at SCAD in Georgia.

Product expertise built on a top-level academic program

My product knowledge base includes a blend of professional and academic knowledge, including my Bachelor of Fine Arts in User Experience Design from the Savannah College of Art and Design. SCAD’s UX program, built with Google, pushes students to the limit through design, engineering, product, and business education. I graduated Summa Cum Laude and continuously rely on the network and expertise built during my education.

Want to hear more?