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Breaking the procrastination cycle

Our team leveraged psychological user research to find a way to make planning fun and engaging, even for unmotivated people.

A screenshot of an award winning digital ecosystem Alicia Drinkwater led using psychological research.

Project Highlights

Led an academic-based research initiative to understand the psychology behind decision-making and human factors

Synthesized qualitative and quantitative data in a root cause analysis to find the core reason behind decision fatigue

Designed an integrated onboarding experience that prevents burnout before discovering value

Key Skills

  • B2C
  • Mobile Apps
  • User Research
  • Data Analysis
  • Product Management
  • Product Discovery
  • User Experience Design
  • Market Research
  • Agile
  • Web Apps
  • Leadership
  • People Management
A mockup of an app created using human factors design in an iterative, Agile process.

Community-driven solutions that stick

Planit combines organizational task management tools with a community that helps users build confidence and mitigate emotional factors. Planning and community-based support systems are combined with the power of information visualization, gamification, and a fun, engaging theme to make users motivated and excited about task management.

Watch the vision video

Building products based on human factors

Planit was built on extensive academic and primary research synthesized through an affinitization process, resulting in 28 key insights that drove the following design process. These insights were further analyzed through a factors tree diagram and five whys breakdown, revealing a uniquely human requirement: people procrastinate because they avoid things that make them uncomfortable, challenged, or afraid. This gave us a root cause to build our product around.

A mockup of a startup app Alicia Drinkwater led using a data-driven product management process.

Increasing user retention through sticky feature habits

Planning and procrastination affects people in all aspects of their lives -- not just at their desk. Part of Planit's product-market fit comes from its unique ecosystem of devices: a wearable, like an Apple Watch, a mobile device, like a phone or tablet, and a web app. Each device in the Planit ecosystem serves a unique purpose and fills a different part of the identified unmet needs. This ecosystem, combined with the badge and gamification systems, creates a rewarding experience that increases user retention and drives value discovery.

A mockup of a B2C startup app Alicia Drinkwater consulted on to provide help leading designers through a rapid iteration process.

Synthesizing insights across hundreds of data points

Data was a key factor in product discovery and continuous evaluation of potential solutions. Nearly 700 individual data points were collected and synthesized through multiple rounds of affinitization. This process allowed our team to combine qualitative and quantitative results, making it simple to identify key themes, trends, and patterns across the wide range of research methods we conducted. These themes pointed us towards goals, hypothesies, and benchmarks that focused and drove the product's success.

A sample of the product data analysis Alicia Drinkwater conducts to create strategic product market fit.

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